Uncut is a weekly player-led series in partnership with the Premier League and EA Sports, created to drive awareness and engagement for each year’s EA Sports FC franchise.

Running across the Premier League season, the series combines authentic behind-the-scenes access with player-led storytelling designed for digital-first audiences.

Since managing the series, Uncut has generated over 80 million views, with strong year-on-year growth. Performance has been driven by continuous optimisation across publishing strategy, format structure, and audience engagement.

We oversee end-to-end YouTube operations, including upload and scheduling, metadata and packaging optimisation, and ongoing performance analysis. Through deep review of analytics and retention insights, we identify opportunities to improve reach, increase watch time, and strengthen the series’ performance each season.